Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you. These metrics are calculated in two ways: overview […]
Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – creating websites, joining social media networks,
17 Digital Marketing Metrics You Should Be Tracking In 2018 Read More »
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve your search rankings. However, it is getting increasingly difficult to keep up with the continually
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You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information
Understanding Custom Reports & Advanced Segments in Google Analytics Read More »
YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the web make it a powerful asset to any marketing strategy. Videos that go viral have
Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the second biggest challenge faced by marketers.
There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a digital analytics implementations and reports are never really a completed project. Every phase of a digital analytics project has a start date and an
There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking
It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted in sales and which
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure
