Adobe launches Launch, its next-gen tag management platform

A-From MTT, Analytics, Analytics: Tag Management, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out […]

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