Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered around controversies originating with the misuse or fraudulent nature of some data sources. But we shouldn’t let this cloud our collective judgment about how data can help […]
Using data responsibly doesn’t have to weaken marketing strategies Read More »
According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use
Did the data-driven era miss an exit? Read More »
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart
How to optimize your local business for voice search Read More »
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why
Algorithm Analysis In The Age of Embeddings Read More »
Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using
An updated look at Alpha-Beta in a world of close variants Read More »
If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you. There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics. Of course these features are helpful for
How to Create CASE Statements in Google Data Studio Read More »
Have you ever had a question regarding your Google Analytics data, but you have no idea where to dig in to find your answer? The Google Analytics Intelligence feature allows you to easily ask questions about your data in plain English. Answers to your questions are fast, understandable, and provide opportunities to dig in further through linked
Google Analytics Intelligence: Ask Questions About Your Data Read More »
I have 3 Google Analytics analysis tips that I share with every new hire in the Seer’s Analytics division, that I feel are critical for the success of any beginner doing analysis and searching for actionable insights. I’ve found, through my time analyzing data, that there are three basic tools any analyst can and should
3 Google Analytics Tips for Beginner Analysts Read More »
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and
We Connect Content Marketing to Sales Read More »
If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you. There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics. Of course these features are helpful for
Create New Fields with CASE Statements in Google Data Studio Read More »
