Advanced Analysis is a new tool in beta for Analytics 360 customers. This interface allows you to more deeply understand how segmented audiences interact with your site, and how to leverage that insight to better guide customers through your marketing funnels. There are 3 new powerful tools found within Advanced Analysis to help you surface insights […]
Advanced Analysis: New Tool in Beta for Analytics 360 Customers Read More »
Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s to the marketing channel responsible for the lead. This measurement is usually implemented with either a first or last touch attribution model for channel
Unlock multi-touch attribution with CRM campaign tracking Read More »
Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Forces is an analytical model that helps marketers and business managers look at the ‘balance of power’ in a market between different organizations on a global level, and to
We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here. Go to the Tool The Problem: Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL
How to Find (& Remove!) Leaked Customer Information Read More »
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing
3 signs it’s time to make the switch to account-based analytics Read More »
Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select
Using Google Data Studio for Auction Insights Reporting Read More »
Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the
Data on why retail icon Sears fell in new ecommerce economy Read More »
Why Should I Install Google Optimize? Google Optimize takes the guesswork out of website updates. Rather than jumping into new changes based on hunches, Optimize lets you test changes and show the hard data behind what site updates point users in the direction of your desired outcomes. Optimize has some serious benefits: Guides website updates to
When making the decision to hire an analytics agency, there’s many questions you need to ask yourself and any potential agency to determine if you have a good fit. Here’s 5 things to consider about your own company, and 5 things to consider about the agency you’re talking to before you decide. Is your company
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
Analytics Excellence is the Relentless Pursuit of Driving Growth and Profitability Read More »
