It feels like someone is always telling you to learn to code. That’s crazy talk but coding can open new opportunities. Code helps users optimize their workflows and makes dealing with data more manageable. I often receive questions about where to start or what someone in my role uses. It’s not always clear where to […]
Technical Rundown BigQuery is a columnar database, this is built using Google’s own Capacitor framework and features nested and repeated fields. BigQuery databases can take a variety of data types as inputs and is a great fit for semi-structured data. Nested fields like totals (visits etc) and others are used to keep storing data affordable
Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget and determine appropriate campaign KPIs. This last point is seemingly the easiest element of a campaign to settle upon. However, focusing on the wrong KPI or not understanding how various KPIs interact with
When it comes to campaign design and measurement, many sizes fit all Read More »
I was reviewing an analysis years ago, and I got triggered. The analyst was suggesting that we target San Antonio. Up to that point the client had only targeted major cities (think New York, Chicago, San Francisco) but now the analyst thought that San Antonio would be a great location, even ahead of Dallas. When
Joining Google Analytics Data to Other Data for Fun & Profit Read More »
Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this technology,
The comprehensive guide to voice search keyword research Read More »
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data. Alpine.AI estimates that there
The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation of what type of content performs well, you only have anecdotal evidence. You don’t want to spend all that time Pinning away only to have nothing to show for it. In this Pinterest guide, we’ll
According to a Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation (GDPR). Michael Veale, a privacy researcher at the Unversity College London, filed a report with the Irish data protection authority (DPA) complaining that Twitter refused to give him records on what kind of data
Twitter reported to be under investigation for violating GDPR Read More »
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your
Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing a new first-party cookie option for advertisers, publishers, and developers to measure and optimize Facebook ads and capture analytics data from browsers that block third-party cookies — namely Apple’s Safari
Facebook to release first-party cookie option for ads, pull web analytics from Safari Read More »
