Analytics

Analytics Best Practice Guide: Going Through a Redesign

Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign

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18 Reasons Why Your Instagram Posts Fail (& What to Do About It)

NOW UPDATED to reflect new information and examples of Instagram posts!  When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per

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Going Premium: Is Google Analytics 360 Worth It?

In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. Since releasing Google Tag Manager (GTM), tracking and sending data to GA has become significantly easier over

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Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy of campaigns in a multi-platform environment: mobile, desktop, smart

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