With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach […]
Now that GDPR is here, what do US companies do if they have a breach? Read More »
With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US, we are not facing legislation, but GDPR, Cambridge Analytica and congressional hearings have nonetheless refocused
It’s time for the brand promise to evolve. Again. Read More »
Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics
6 Free SEO Tools Social Media Marketers Can Use Too Read More »
App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them set up app event tracking on things like app registrations and purchases without having to create code. “It simplifies the setup process by enabling marketers to add, modify and remove events with
Facebook enables marketers to set up app event tracking without having to add code Read More »
Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is
For its dedicated users, Pinterest acts as a place to research, learn and shop. They’re more likely to spend more after seeing a promotion and they plan twice as early than people using different platforms. The user base may not be as large as Facebook but the platform acts more like a discovery and save
15 Pinterest Statistics Every Marketer Should Know in 2018 Read More »
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program off the ground. Too often, B2B marketers are scared off by consultants telling them that they need six months to undergo a change management exercise or an army of contractors or
How to create, operationalize and maintain a target account list Read More »
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by
Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject. However, in order to take full
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched
Ericsson ad division says carrier location data provides it with competitive advantage Read More »
