In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners. Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not […]
What Is Google Analytics And Why it is Important to My Business? Read More »
Nvidia announced its new enterprise software product, vComputeServer, which has been developed and optimised for use with VMware’s vSphere. Last week, VMware announced its intention to acquire Carbon Black and Pivotal, in a massive deal that will expand the company’s SaaS offerings, while enhancing its ability to enable digital transformation for customers. Before the dust
VMware and Nvidia partner to simplify virtualised GPUs Read More »
As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset that can
AdWords Quality Score: What Marketers Need to Know Read More »
You work hard all month to get your clients great paid search results. What’s the best way to help them understand – and appreciate – the performance you’re driving? Whether you need a “hands-off” automated dashboard solution, or a curated, high-impact report, you can build it with Data Studio, Google’s data visualization platform. While Data
Data Studio Showdown: Dashboards vs Reports Read More »
Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its
Google Analytics App + Web – The New Frontier In Digital Analytics? Read More »
If one thing is certain there will always come a time when we have to troubleshoot the performance of paid search campaigns. As routine as this task is when flustered by a downward spiral it can be easy to miss common pitfalls. Download an easy to use ppc performance troubleshooting template that will organize your
How to Troubleshoot PPC Performance (Template Download) Read More »
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So
Lessons Learned as a PPC Analyst Read More »
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements
Introduction to Search Ads 360 and Display & Video 360 Read More »
UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is:
10 Tools to Easily Perform Competitive Website Analysis Read More »
Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus,
Google + Amazon: Data on market share, trends, searches from Jumpshot Read More »
