If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what […]
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been
What is Google Tag Manager and What Does It Do? Read More »
What do you do when your site is leaking user information into search results? Well, let’s take a step back and look at what kind of personal information this could be: Form information that contains first name, last name, email address Actual address information, including zip Unsubscribe confirmation URLs that contain email addresses and/or names
Is Your Site Leaking User Info into Search Results? Get GDPR Ready Read More »
Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media has a great impact on their businesses? No matter what your business is, or who your customers are, adding social media to your marketing mix can take
How to Use Google Analytics for Social Media: A Beginner’s Guide Read More »
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without
How To Find & Fix These 3 Red Flags In Your Google Analytics Data Read More »
Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool Read More »
UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could
Effective SEO Techniques that Work in 2018 & Beyond Read More »
There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of
The Future of Data Science & Predictive Modeling in Business Read More »
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Don’t Be Content with the Content Analysis Bare Minimum Read More »
LinkedIn isn’t the social network it used to be. While the platform was once seen as the next Monster or CareerBuilder, its status as just another job site is a relic of the past. As part of LinkedIn’s evolution, the network quickly became a staple of B2B content marketing among its 500+ million users. Looking
Ultimate Guide to LinkedIn Analytics for B2B Marketers Read More »
