With so many advertisements, billboards and commercials in our face, it’s tough to find one without a hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product […]
How to Create a Hashtag That Will Actually Get Used Read More »
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the challenge of reaching a target audience where they spend most of their time, which today is within mobile apps and browsing social media. When we look at Google, Facebook and
Customer acquisition on social media – with your own data Read More »
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business
You vs. data: Where people fit in modern retail marketing strategy Read More »
Looking to grow your presence on YouTube? The key to making it happen isn’t hoping for a “viral” video or somehow gaming the algorithm. Building a successful YouTube channel starts by better understanding your audience, and that’s where your YouTube Analytics come into play. In fact, YouTube’s robust analytics platform clues you in on exactly
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Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook
Senators introduce privacy “bill of rights” to protect consumer data Read More »
As a company that makes social media marketing software, we’re well aware of all the different Instagram analytics tools out there. Over the years, we’ve seen new tools pop up on a seemingly daily basis. Having all these options available is overwhelming to say the least. Especially when a lot of these tools have similar
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,”
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR Read More »
In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place. The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive. It protects European Union customer data, in
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys
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Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,”
Sendwithus launches GDPR-compliant, cloud-based email CMS Read More »
