Twitter is one of the most popular social media platforms in the world. This simple, but effective sharing channel has: It’s no wonder so many companies want to tap into the potential of Twitter for their own social strategies. The fast-paced nature of this platform means that it’s a great way for brands to start […]
10 Twitter Metrics You Should Be Tracking Today Read More »
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you
A guide to the standard reports in Google Analytics: Audience reports Read More »
As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor just about any action that doesn’t trigger a new page to load, such as watching a
How to set up event tracking in Google Analytics Read More »
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool Read More »
Social media gives us the ability to connect brands directly to their customers. Social platforms like Facebook are great channels through which you can interact with your audience, and tailor content to meet their current needs or interests. But to make sure all this interaction and social engagement is worth it, you need to drill
How to Use Facebook Audience Insights for Better Targeting Read More »
The hashtag frenzy has been an important element in the rise of social media. It’s hard to achieve true brand awareness without at least one or two hashtags in your repertoire. Not only does the right hashtag help you to connect with targeted audiences on social media, but a branded hashtag can also help give
8 Creative Hashtag Campaigns We Love & Why They Worked Read More »
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your
7 Google Tag Manager courses to prioritize in 2018 Read More »
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG
GroundTruth adds ‘pay per SKU’ model to its performance location products Read More »
