Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds. The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic. This post will highlight what is available now and what we have to […]
We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work. All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held,
Building a learning agenda into your marketing program Read More »
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14%
I hate to break it to you, but you don’t know your customers as well as you think you do. A marketer’s understanding of a customer is usually an ideal view pushed by the brand team — an aspirational view that everyone believes. This couldn’t be farther from the truth. You may even be able
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple
No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more
5 Online Tools for Better Business Data Management Read More »
Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,
The death of the mass market and why consumers couldn’t be happier Read More »
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your
A guide to the standard reports in Google Analytics: real-time reports Read More »
If someone talks about your company online, will you hear about it? What if they never tagged you in the first place? Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. For small businesses and those without a PR
If you’re reading this post, you’ve probably already come across plenty of industry data about the power of influencer marketing. As per Raghav Haran: Influencer marketing is a type of word-of-mouth marketing that uses key leaders to drive your message…. Rather than marketing directly to a large group of consumers, you pay influencers to get the
6 Tools that Make Tracking Your Influencer Marketing Campaigns Easy Read More »
