Analytics

Google Analytics 360 SalesForce Integration

Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds. The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic. This post will highlight what is available now and what we have to […]

Google Analytics 360 SalesForce Integration Read More »

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display Read More »

5 Online Tools for Better Business Data Management

No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more

5 Online Tools for Better Business Data Management Read More »

The death of the mass market and why consumers couldn’t be happier

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,

The death of the mass market and why consumers couldn’t be happier Read More »

A guide to the standard reports in Google Analytics: real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your

A guide to the standard reports in Google Analytics: real-time reports Read More »

6 Tools that Make Tracking Your Influencer Marketing Campaigns Easy

If you’re reading this post, you’ve probably already come across plenty of industry data about the power of influencer marketing. As per Raghav Haran: Influencer marketing is a type of word-of-mouth marketing that uses key leaders to drive your message…. Rather than marketing directly to a large group of consumers, you pay influencers to get the

6 Tools that Make Tracking Your Influencer Marketing Campaigns Easy Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version