Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer […]
Mystified by martech? Introducing the ClickZ Buyers Guide series Read More »
The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content, so it is no wonder that a 30-second commercial this year sold for an average
Trust your gut or employ rational thinking? Read More »
A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In
Are brands any safer? Is programmatic ad buying any more transparent? Read More »
There’s no better time than now for brands to rethink their Facebook presence. Between Facebook’s recent pledge to deemphasize promotional content and more brands coming into the fold, businesses need to be on their A-Game if they want to thrive on Facebook in the future. And until you conduct a Facebook audit, the future of
How to Conduct a DIY Facebook Audit in 60 Minutes or Less Read More »
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says has at least some data from every smartphone user in the country, Branch believes it can. Universal Ads, a new product from the mobile linking platform that does just that, launched today. “When we
Branch rolls out Universal Ads across mobile, web and native apps Read More »
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Can you explain what that means to someone who might not know? Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients! Usually to purchase GA360, a company must go through a
LOOK MA! We’re Google Analytics Partners + Premium Resellers Read More »
In this post, we’ll tell you everything you need to know about the new Google Search Console. However, since not all features are included in the new version yet, we first tell about the features in the new version. After that, we’ll switch back to the old version. Of course, we’ll update this post when
The beginner’s guide to – the NEW Read More »
Opinions expressed in this article are those of the sponsor. 3 game-changing advancements put TV advertising back in the limelight. Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to
All the right marketing technology for advanced TV media buying Read More »
Feelings. They’re complicated. Especially where social media is concerned. Throughout existence our brains have evolved to connect the dots of our experiences into meaningful patterns, but the boom of social media and digital language has made comprehending sentiment an entirely new beast. This dilemma is particularly frustrating for marketers. Research has shown that people only
Using Sprout to Understand Customer Sentiment Read More »
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established
How to measure the success of your content SEO strategy? • Yoast Read More »
