Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]
Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials.
Going beyond Super Bowl engagement metrics to find what consumers really think Read More »
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members
Tableau Data Viz: A Few Things You Might Not Know Read More »
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Think about it. Competition for traffic, ad placement, followers and sales.
13 Competitor Analysis Tools to Spy on Your Competition Read More »
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the
How to set up ecommerce tracking in Google Analytics Read More »
While organic reach on Facebook might be falling, Facebook video is stronger than ever. Experts say that more than 100 million hours of video stream to happy viewers every day on Facebook. If you really want to reach your audience, then you need to grab your camera. Just like any marketing strategy, you need to
9 Facebook Video Metrics Brands Need to Benchmark Read More »
Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available
Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Google has been testing the new Search Console for some months now, with a select number of users given early access to the beta. We’ve had sneak peeks at the slick, clean interface, and heard about some
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to
