Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all, it’s free. Let’s back up for a moment to set the scene. One of the greatest things about using LinkedIn’s advertising platform is that you can gain insights about the […]
How to make the most of LinkedIn’s free Website Demographics Read More »
Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which leads to diverse partnerships and content opportunities. But when it comes to measurement, a standard for local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s Domain
A suggested standard for local marketing Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned
Nearly 80% of consumers would end brand relationship over unauthorized data usage Read More »
Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register.
Engaging at each level of the consumer journey Read More »
We all know being active on social media is crucial, and the statistics speak for themselves: Today’s customers want to build a connection with their favorite companies. The question is, how do you make sure your social media efforts have the right impact on your target market? The simple answer is data. It’s impossible to
Ultimate List of Social Media KPIs for Business Growth Read More »
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
9 Tips to Close Sales with Video Content Read More »
With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does and why you’d want to use it for
RStudio for PPC: A Beginner’s Introduction Read More »
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited
How the latest Google Analytics updates will benefit marketers Read More »
