Analytics

Guide to call tracking and the power of AI for analyzing phone data

AI, Analytics, Call Center, call data, call tracking, customer data, machine-learning, voice /

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls […]

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How to Use CSS Selectors with Google Tag Manager

& Tutorials, Analytics, Google Tag Manager, Tips, Tricks /

While HTML is the basic building block of the content you see on the internet, CSS is traditionally responsible for styling (colors, fonts, sizing, etc.) that content. If you’re new to CSS, check out the resources below first: CSS Selectors can also be used to target HTML elements for tracking purposes. There are even vanilla

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Converting custom: Using analytics to optimize sales funnels

Analytics, conversion funnel, Google, Google Analytics, sales funnel optimization, SEO, website analytics, website traffic analysis /

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling products seem like brain surgery.

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How to set up Google Analytics annotations to show Google updates

Analytics, annotations, Google, Google Analytics, Google updates, Industry, SEO tips /

With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account. With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from

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Grow Your Following with Insights

Analytics, Facebook, Facebook Tips, Instagram, Instagram Tips, Social media marketing /

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to

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7 Dead Simple Social Media Marketing Tactics That Still Work Today

Analytics, blog post, Digital Marketing, Email Marketing, LinkedIn, marketing channels, repurpose content, Social Media, Social Media Marketing Tactics, video, YouTube /

The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other

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Three tools providing actionable competitive research insight

Analytics, backlinks, competitor analysis, data analysis, Insights, keyword tracking, SEO, SEO TOOLS, website traffic analysis /

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am

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Two Acquisitions Rocking the Analytics Industry – June 2019

Analytics, Industry Updates /

1) Google Acquires Looker Acquisition Details: On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year. Acquisition Features: With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that collects,

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