Home Digital Marketing This Week in Digital Marketing: Chatbots, AI, Chrome, Instagram & Net Neutrality [Roundup] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth of a digital marketing agency to the ears of marketers, entrepreneurs, and business […]
There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product
The top Walmart and Amazon product page experiences of 2017 Read More »
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first
Measure Marketing Impact with Google Attribution 360 Read More »
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. Under the default Google attribution model (Last
Google Marketing Attribution (Finally!) Explained Read More »
What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. Why use D3.js? D3 solves a prime problem for many developers and analysts: efficient manipulation of documents based on data. It
D3.js Tutorial for Interactive Data Visualization in D3.js Read More »
You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing? If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are cloud-based solutions to help you with that. In this article,
Measuring how offline marketing drives website traffic: The fundamentals Read More »
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves. Even marketing’s cousin,
‘Always On’ is at the heart of every ABM strategy — here’s why Read More »
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of
December 20, 2017 As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go
Troubleshooting Google Analytics Tracking | PPC Hero Read More »
Home Blog Analytics What Gets Measured Gets Managed: How to Use Metrics to Boost Performance Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Why is it important to use metrics to boost performance? When it comes to growing your business,
