Analytics

How to Clean Up Query Parameters in Google Analytics

Analytics, Google Analytics, SEO BLOG / Good To SEO

Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign. Query String Example: www.testwebsite.com/subfolder/abc-defg?pagetitle=nextsteps&code=a123&x=a009 If you have ever been in the Google […]

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Top 5 Analytics Add-Ons for Google Chrome

Analytics, SEO BLOG / Good To SEO

Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: If we look at digital analysts specifically: Surveys have confirmed what most people believe: Google Chrome users tend to be younger, and digital analytics jobs tend to skew towards a younger age group

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Adobe launches Launch, its next-gen tag management platform

A-From MTT, Analytics, Analytics: Tag Management, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG / Good To SEO

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out

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Which posts and pages perform best • Yoast

Analytics, Google Analytics, SEO BLOG / Good To SEO

Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data

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Check your site’s SEO yourself • Yoast

Analytics, SEO BLOG, SEO TOOLS / Good To SEO

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll

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Turning Time on Site from a Vanity Metric to an Actionable One

Analytics, SEO BLOG / Good To SEO

Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated

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Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting

Analytics, Channel: Social Media Marketing, Reddit, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions

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Organizational Gains From a Technology Driven Big Data Strategy

Analytics, Big Data, big data analytics, Business Strategy, data analysis, SEO BLOG / Good To SEO

Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how

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Beyond Google Analytics: 10 SEO analytics and reporting tools

Analytics, free SEO tools, Google Analytics, SEO, SEO analytics, SEO BLOG, SEO TOOLS, web analytics tools / Good To SEO

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available

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Evolving past last-click attribution in paid search

Analytics, attribution, last-click attribution, paid search attribution, PPC, SEO BLOG / Good To SEO

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers on

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