“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.” […]
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Please visit Marketing Land for the full article. Source link
The Google Analytics Social channel is broken: Here’s how to fix it Read More »
Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are likely to help you achieve those objectives. Here, I’m going to walk
How to identify the best publishers to help you achieve your business goals Read More »
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than
Instagram Analytics Guide: How to Pull & Examine Your Data Read More »
For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their agency partners. Agencies are listening — but are they doing the right things? The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs
How to avoid the “Agency Measurement Paradox” and win client confidence Read More »
Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through
SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may
Let User Behavior Shape Your Customer Engagement Strategy Read More »
Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.” As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the
What do you picture when we say, “measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way.… The post Let’s Get ASIC: Taking an Audience-First Analytics Approach appeared
Let’s Get ASIC: Taking an Audience-First Analytics Approach Read More »
What are your top performing Tweets? What time of day do your Instagram posts get the most engagement? Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to
8 of the Best Social Media Analytics Tools of 2017 Read More »
