Analytics

3 ways to leverage location this holiday season

As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable personal income, a climbing stock market and strong consumer confidence continue to grow. 2017 holiday sales are expected to top $1 trillion, or an increase as […]

3 ways to leverage location this holiday season Read More »

Reach vs Impressions: Know Your Engagement Terms

Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the

Reach vs Impressions: Know Your Engagement Terms Read More »

How to Calculate Google Analytics Goal Values

While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website.

How to Calculate Google Analytics Goal Values Read More »

Get to the Point: How to Turn Analytics Reports into Billboards

As mentioned in my previous blog post, Data Storytelling is becoming a necessary skill in an analyst’s repertoire. As companies invest more time and money into data, they want to see the return on their investment. In other words, they want useful insights! But, more importantly, insights they understand and can use to enhance their

Get to the Point: How to Turn Analytics Reports into Billboards Read More »

10 Ways to Use PPC, SEO and Analytics Together

One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating

10 Ways to Use PPC, SEO and Analytics Together Read More »

How to Map Behavioral Metrics Into Your Key Business Drivers

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows

How to Map Behavioral Metrics Into Your Key Business Drivers Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version