You’ve Been Sampled. Data sampling is a technique used in statistical modelling that allows analysts to utilize a smaller portion of data to represent a larger portion of that data. While it’s not always a bad idea, it’s something that you should always note when analyzing data from Google Analytics. Why? Well, take this scenario: […]
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is the ability to customize the look and make visually appealing dashboards – which also can help with the absorption of information. But analysts aren’t graphic designers. I consider myself
Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to
Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s
The Seer-Cathalon: What It’s Like to Intern at Seer Read More »
There are a lot of Instagram analytics tools available to give your brand insights into your profiles audience growth, what content works best and other important details. When you’re trying to decide which is right for your brand, one of the first questions you’ll ask yourself is should you go with a premium or free Instagram analytics tool? While free might
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools
Tools to improve your online marketing campaign • Yoast Read More »
With some planning and preparation, your next social media campaign can run without any hiccups. There is no right way of executing a marketing campaign. As the industry has evolved in the last few years, campaigns have changed from TV-only spots to multi-tiered to even solely on social media. Brands of all sizes now incorporate
How to Brilliantly Craft Your Next Social Media Campaign Read More »
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became
As your business relies more on social media analytics, what are you doing to oversee it? How do you manage insights from each social network without wasting time or resources? That’s why so many brands rely on a social media dashboard to view and analyze their social media performance. And more likely than not, your
Let’s be honest – we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually use? While some of them are pretty easy to understand, others have a more complicated syntax that require several “inputs” to get your desired
Essential Formulas for Your Google Analytics Data Read More »
