Analytics

4 deceptive Google Analytics metrics that fool retail marketers

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday […]

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How to Set Up a Killer Google Analytics Dashboard

Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but

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Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could

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The Content Marketer’s Guide to Keyword Research

When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple

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Voice is an important new channel for brands to measure, but not in a silo

Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms

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Link building with Dixon Jones (Majestic) • Yoast

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building

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