Analytics

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Powering the Shopper Experience via Behavioral Insights

“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,

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Identifying top analytics talent in a competitive environment

One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult

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How To Analyze Position Data In Google Search Console

Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense

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A bridge from marketing to actual sales

These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different channels, multiple devices and a slew of sources can create countless non-linear paths. As B2B marketers, our great task is to leverage and measure these journeys to maximize sales opportunities. Therefore, marketers must be

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SG How to Use Big Data Analytics to Grow Your Marketing ROI

How to Use Big Data Analytics to Grow Your Marketing ROI

If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in

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Why Digital Marketing Analytics Matter To Your Business

NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other

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