Analytics

Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword […]

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there’s one single goal

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.

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Nanoinfluencer Marketing 101: How I Got 1,000 Followers in 30 days

Are you looking to become an influencer with a supportive community of followers and sought after brand partnerships? Read on to learn about how I used Instagram to share my passion and connect with others, developing into a nanoinfluencer along the way. So what exactly is a nanoinfluencer? This is a highly niche subcategory of

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Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor

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What Firefox Enhanced Tracking Protection Means for Digital Marketers

What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default,

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How to Query Data in Google Sheets with =QUERY Function

Why should I learn how to use the =QUERY function? I know what you’re thinking – why bother learning just another Google Sheets function? On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data. The query function operates

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30 Marketing Automation Tools to Make Your Life Easier

Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined

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Your new secret weapon for better and robust analytics

Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on

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