How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you […]
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NOW UPDATED! This post was expanded for 2017 with new information, examples, and stats on website competitive analysis. Enjoy! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate reality of running a business is that you are going to face a lot
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If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This
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As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM
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If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,
Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content Read More »
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension
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Applying for any analytics role is daunting. Chances are, unless you have directly worked in the industry before (and not just tinkered around with the platform in your non-analytics specific role), you have a lot to learn. All you really need, however, is the drive and resources to master these skills — that’s what my
Resources to Nail an Analytics Interview & Jumpstart Your Career in the Industry Read More »
What is Google Data Studio? For those of you who don’t already know, Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows you to transform your data into appealing and informative reports for your audience.… The post Google Data Studio: What Is It, What’s Working
Google Data Studio: What Is It, What’s Working & What’s Missing Read More »
