Analytics

A summary of Google Data Studio: Updates from April 2019

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool. For those not familiar with GDS, it is a free dashboard-style reporting tool that Google rolled out in June 2016. With Data Studio, users can connect to various data sources to visualize, […]

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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about

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What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account

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Reported Google browser change could be final death blow to cookies

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves made by Safari and Firefox, which adopted default tracking protection. Browser announcement to come at

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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more

Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You cannot improve what you are not measuring. This makes web analytics the most important growth tactic out there. But are we measuring enough?

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Why you want ‘clumpy’ binge-buying customers

We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in streaks. Sometimes players are in such a “zone” that he or she seemingly can’t miss a shot. Baseball players also tend to hit home runs in bunches. Throughout my career and

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The SEO metrics that really matter for your business

Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials. At all levels,

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How to take advantage of the latest updates to Google Search Console

After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the

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Buying audience data: A lesson from 4 Subway marketing slogans

Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to understand the notoriously murky data business, much less identify which data sets or audiences are going to work best for a particular campaign. Brands and agencies consistently ask versions of the same

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