It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help. More often than not, this will come down to your unique situation and needs. […]
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What Is Intelligent Tracking Prevention 2.1 (ITP2.1)? Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days.
What is ITP2.1 & What Does It Mean for Digital Marketing? Read More »
There is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come as part of a package. Some audit tools go through all pages of a website while others just give an overview of a specific page.
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I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Seer Interactive has passed rigorous tests in order to become a Google Marketing Platform Partner as well as a reseller of the premium Google Analytics 360. Seer Interactive has passed rigorous tests in order to become a Google Marketing Platform
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If you’re an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight about your customer’s journey. Here’s the good news – activating GA 360 and having your Google Ads account linked gives you access to a new feature that helps you analyze exactly
Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics Read More »
Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use special tools and software. But it’s not always sufficient when analyzing the
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There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.
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Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast. This is the second part of a three-part series. In part one, I introduced our approach to nail down the pages losing traffic. We call it the “winners vs losers” analysis. If you have
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There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.
Marketing automation for SEO: Five time-saving strategies Read More »
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably,
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