Analytics

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Analytics, B2B Growth Podcast, CMOTrends, CRMNews, DatabaseProNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseMarketingNews, FinTechUpdate, InsideOffice, James Carbary, Jonathan Rowe, Marketing, MarketingAI, MarketingNews, MobileMarketingPro, nCino, SalesNews, Sweet Fish Media, WebProBusiness / Good To SEO

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and […]

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The new age of ‘customer’ data

Analytics, Channel: Analytics & Conversion, Martech Column / Good To SEO

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands in 2018 (R.I.P. LittleThings, Go90s, Rocketfuel), the next big thing may be what keeps us all not only chugging along, but successful. For

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How to Create a Custom Report in Google Analytics

& Tools, Analytics, Google Analytics, Tips, Tricks / Good To SEO

Google Analytics Custom Reports are an oldie but goodie. Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Custom reports still provide a valuable way to quickly: Review & monitor custom metrics & dimensions in the interface Create a custom automated email report

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How to Fix Google Chrome’s Serious Security Issue in 1 Minute

Analytics, Data Science / Good To SEO

The Problem: As reported by Forbes contributor on Cyber-security, David Winder – Google confirmed a serious Chrome Security problem that needs any Chrome user’s immediate attention. 1. Copy this into your browser: chrome://settings/help 2. Ensure it says you’re running version 72.0.3626.121 (Official Build) 3. If not, hit “relaunch” and Chrome should go fetch and update your browser automatically*

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Getting Started with SEO: A Guide for Small Businesses

Analytics, backlinks, customers, Google, keyword research, leads, learn about SEO, Link Building, Local SEO, SEO, SEO 101, SERPs, Small Businesses / Good To SEO / 1 Comment

When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information,

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How to get started with data-driven attribution in Google Analytics

Analytics, attribution, conversions, data-driven, data-driven attribution, Google Analytics, Google Analytics 360, reporting / Good To SEO

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the

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5 Google Analytics 360 Features You Should Use Right After Turning it On

Analytics, Business Thoughts, GA360 / Good To SEO

If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have upgraded to the premium version of Google Analytics, or Google Analytics 360, you can supercharge your analytics strategy and take advantage of a host of GA 360 features and benefits. In

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Forecasting Marketing Data At Scale

Analytics, Data Science / Good To SEO

Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make informed decisions using forecasts for the most common business predicaments? And what if we sweetened the deal by saying you could have the answers to these questions constantly at your beck and call? “We’re setting budgets tomorrow – can you

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Conversation mapping: The new rules to win in search and content marketing

Analytics, Content, Content marketing, conversion mapping, featured snippets, google search, Internet, search engine, SEO, Web / Good To SEO

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the

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