Andy Crestodina

How To Get Useful Conference Results On The Cheap Without Being Physically There

Andrew and Pete, Andy Crestodina, Ann Handley, Cathy McPHilips, CMWorld, Conference, conference content, Curation, mari smith, Mark Schaefer, Marketing, SMMW, Social Media /

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending […]

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Andy Crestodina, comScore, Content marketing, Dark Social, Edelman Trust Barometer, GetSocial.io, Hootsuite, Madalyn Sklar, Marketing, Parse.ly, social commerce, Social Media, Sprout Social, video /

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t

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5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away

Andy Crestodina, Blogging, Content Curation, editorial calendar, Guest Blogging, Mark Schaefer, vacation blog tips /

Do you ever have problems keeping your blog filled with fresh content? Before you answer, I’ll tell you a secret. While you might not believe it, sometimes I do! Despite my best intentions, holidays and vacations, big work projects, health issues, or other last minute emergencies keep me from blogging. Even worse, these events can

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2018 Blogging Research: How Does Your Blog Compare To The Best

Andy Crestodina, Blogging, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Market Research Insights, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner /

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.

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31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Amy Porterfield, Andy Crestodina, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Nadya Khoja, quora, Ryan Holiday, Social Media, Social media marketing, SparkToro /

Scare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results! Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline. Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies

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Conferences: Live Event Content Marketing You Need To Boost Results

Andrew Davis, Andy Crestodina, Conferencce, Content marketing, Content Marketing World, Stephanie Stahl /

Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference.  Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland. By contrast, in another city, Content Marketing World would be just another business conference. Don’t take my word for it. Even the airport with its oversized guitar

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5 Content Distribution #Fails That Will Make You A Loser

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Ian Cleary, Marcus Sheridan, Michael Brenner, Nathan Ellering /

No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted

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How To Improve Content Amplification On The Cheap: Network

Aaron Orendorff, Andy Crestodina, Ashley Zeckman, Content Amplification, Content marketing, Jeffrey Hayzlett, Lisa Dougherty, Michael Brenner, Nayda Khoja /

Content amplification is an on-going process to attract awareness and interest in your content. To improve content amplification, focus on the first 3 days post-publication. The results of these 3 days set the course for longer-term content distribution reach.The key to successful content amplification is your personal and business network. Translation: You can substitute time

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Dad’s Social Media Lessons That Will Improve Your Results

Aaron Orendorff, Allen Gannett, Andy Crestodina, content distribution, Content Marketing Institute, Gini Dietrich, Influencer marketing, Nadya Khoja, Peter Shankman, Social Media, Steve Dotto, SUsan Moeller /

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents

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