As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to […]
10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer Read More »
Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done
Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote Read More »
Are you a blogger suffering from triskaidekaphobia? Not sure because you don’t know what triskaidekaphobia is? Triskaidekaphobia is a real word! Unlike the words that my dad routinely made up when he drilled me nightly for the SATs. Yes—I didn’t make that up. And, no, his nightly vocabulary lessons didn’t improve my SAT results. Since this
Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted Read More »
To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content.
Enhanced Existing Content Marketing: How To Keep Your Content Healthy Read More »
When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here
21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket Read More »
Are you a business or marketing team of one worried about your business’s visibility in today’s content-filled world? Don‘t sweat it! Use content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited. Content curation assembles, selects, categorizes, comments on, and presents the most relevant
The Definitive Solopreneur Content Curation Guide Read More »
When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your
How To Avoid Blogging Blarney: 17 Ways To Change Your Blog Read More »
Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information
Content Saturation: How Your Content Marketing Can Succeed [Research] Read More »
Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically
How To Attend Conferences: Ultimate Marketing Guide To Generating Business Read More »
Have you ever sat staring at the blinking cursor on your blank computer screen wishing words would magically appear? While planted in your seat you hear the nagging voice inside your head scolding you. It sounds eerily like your third grade teacher Mrs. Barry. So much so that you see her eyes narrow as she
The Ultimate Guide To Overcome Blank Screen Syndrome Read More »
