Ann Handley

Content Marketing Newsletters: How To Increase Your Distribution

Ann Handley, Content marketing, Email, Hook Canvas, marketing AI, New York Times, newsletters, Nir Eyal, Parse.ly /

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted […]

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How To Get Useful Conference Results On The Cheap Without Being Physically There

Andrew and Pete, Andy Crestodina, Ann Handley, Cathy McPHilips, CMWorld, Conference, conference content, Curation, mari smith, Mark Schaefer, Marketing, SMMW, Social Media /

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending

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3 Non-Marketing Books For Marketers That Will Make You Happier

Ann Handley, Cal Newport, Csíkszentmihályi, Digital Minimalism, Insta-Novels, Julia Cameron, Marie Kondo, non-marketing books, Reading, State of Flow, Writing /

Despite feeling time-starved, the average American still consumes 10 hours and 24 minutes of information daily. So who has time to read non-work related content? Yet research shows reading offers 5 health-related benefits: Allows your mind to process work and other problems. Reduces stress and helps you to relax. Supports improved writing and other forms of

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Share of Audience Attention: The Case for Consistent Content

Andrew Davis, Ann Handley, Cathy McPhillips, consistent content, content inner circle, Content marketing, Joe Pulizzi, share of audience attention /

Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern?  Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email

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Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley, Email Marketing, email marketing newsletter, email writing /

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong.

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10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

Andy Crestodina, Ann Handley, Blogging, branding, Content Context, Content Ideation, Content marketing, content optimization, marketing persona, Mother's Day, SEO BLOG, trust /

As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to

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The Ultimate Guide To Overcome Blank Screen Syndrome

Andy Crestodina, Ann Handley, Blank screen syndrome, Blogging, BSS, Cal Newport, Carol Dweck, Content marketing, creativity, David Ogilvy, Jerry Seinfeld, John Cleese, John Yau, Mark Schaefer, Mark Twain, Peter Shankman, Ryan Holiday, SEO BLOG, Stephen King, Thomas Edison, Warren Buffet, Writing /

Have you ever sat staring at the blinking cursor on your blank computer screen wishing words would magically appear? While planted in your seat you hear the nagging voice inside your head scolding you. It sounds eerily like your third grade teacher Mrs. Barry. So much so that you see her eyes narrow as she

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The Ultimate Guide To Celebrate Your Customers

Ann Handley, Chase Bank, Customer, Customer trust, Edelman Trust Barometer, Gary Vaynerchuk, Gini Dietrich, Jay Baer, Lee Odden, Nielsen, Oreo, Robert Caldini, Ron Tite, Sean Callahan, SEO BLOG, Tim Washer, Valentine's Day, WOM, word of mouth /

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,

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Blog Post Idea Generation You Can Use

Andy Crestodina, Ann Handley, Ashley Zeckman, Blogging, Brian Clark, Brian Dean, Content marketing, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, SEO BLOG, Spin Sucks /

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page

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Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer Relationships

Ann Handley, Content marketing, Content Marketing World, Roscoes Bed & Bark, SEO BLOG, Spin Sucks /

Thank you. The small act of saying “thank you” shows prospects, customers and others you really care about them, not just their money. Ann Handley expressed it best, “The best marketing doesn’t feel like marketing.” Contrary to what many marketers think content marketing works through the entire purchase process, even beyond the initial purchase. Done

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