Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 2 BRAND NEW videos! Along with videos that show you the basics of getting started in different […]
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads Read More »
Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile
How to Target and Exclude Mobile Apps in Google Ads Read More »
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple
How to Setup Creative Testing in Apple Search Ads Read More »
If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting
Universal App Campaign (UAC) Optimizations in 5 Steps Read More »
July 16, 2018 There are several things to consider when launching an app, however, the game changes when you decide to launch a second app. If you’re a brand that is considering a multi-app marketing strategy take these things in mind. Audience Who is your main audience? How does it differ from your other apps?
April 16, 2018 An important aspect of any type of marketing is understanding when seasonality hits your business and how to capitalize your existing brand awareness during this period. The same holds true when marketing your app. Search is one of the most common networks to advertise apps, but how do you know if you
Boost Social App Campaign CPIs During Peaks of Seasonality Read More »
March 27, 2018 We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater
January 12, 2018 Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding,
Setting Up and Analyzing Universal App Campaigns Read More »
January 5, 2018 So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
Best Practices for AdWords Universal App Campaigns Read More »
