App Advertising

Step Up Your Apple Search Ads Performance

http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 2, 2017 Since the Apple store launched in 2008, it’s grown to house 2.2 million apps in 2016 and receives more than 500 million unique customers per week. So how can you make sure you standout from the crowd? Below are 4 optimizations that have helped several accounts increase their installs and efficiently increase […]

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Marketer’s Guide to App Store Marketing

So you’re ready to launch your iPhone app. Or maybe you already have and are looking to boost your download rates. What can you do? Of course, like any product or service, the options are nearly endless. You can use an e-mail list, pour your heart into content marketing, pay for ads on Facebook or

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How To Setup An Apple Search Ads Campaign

September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world.  Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads.  In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand.   Within a

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Marketer’s Guide to Mobile App Advertising

By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while

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