app store

Cowardly kowtowing to China means Hong Kong blood is on Apple’s hands

It’s easy to sum up one of today’s most pressing geopolitical issues: American companies must choose whether to apply American standards to their foreign operations, or follow foreign standards — no matter how inapposite they be to U.S. employees and customers — when doing business outside U.S. borders. Thanks to its dealings in China, Apple […]

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Why Netflix Shares Are Staging a Late-Summer Rebound

Text size (Photo by Chris McGrath/Getty Images) Chris McGrath/Getty Images The bite is back in Netflix (NFLX), a FANG stock that had tumbled more than 20% from July 9 through Aug. 17. A disappointing second-quarter report in mid-July didn’t help. Shares of the streaming service improved 1.6% today, on top of last week’s gains of 12%, to lift

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Marketer’s Guide to App Store Marketing

So you’re ready to launch your iPhone app. Or maybe you already have and are looking to boost your download rates. What can you do? Of course, like any product or service, the options are nearly endless. You can use an e-mail list, pour your heart into content marketing, pay for ads on Facebook or

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