A fascinating peek behind Apple’s HomePod ad

Advertising, Apple, apple-advertising, apple-homepod, behind-the-scenes, Technology NEWS /

Spike Jonze’s ad for the Apple HomePod The magic trick that doesn’t involve CGI You might have seen Apple’s ad for the HomePod (above). While it is longer than usual, I think it’s worth a watch. The premise is simple. It’s visually stunning. It almost feels like magic, until you realise very little CGI is […]

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