Apple: Safari

Safari’s ITP lead on Chrome’s tracking prevention: It ‘has a long way to go’

A-Post to MarTech Today, Apple, Apple: Safari, Channel: Analytics & Conversion, Google, Google: Chrome /

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It will […]

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iOS 12 release gives users more power, marketers more options

Apple, Apple: iOS, Apple: iPad, Apple: iPhone, Apple: Safari, Apple: Siri, Channel: Mobile Marketing /

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out.The update gives users more

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Apple’s WWDC 2018 keynote: An overview of the announcements

Apple, Apple: Apple TV, Apple: Apple Watch, Apple: iOS, Apple: Safari, Apple: Siri, Augmented & Virtual Reality, Channel: CMO Zone, Mobile Marketing, Social media marketing /

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything

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