Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 2 BRAND NEW videos! Along with videos that show you the basics of getting started in different […]
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads Read More »
There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display your app at the top of the App
How App Publishers Can Get to the Top of the App Store Read More »
Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever
Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work.
Kenshoo Trends Report – The state of search advertising in 2019 Read More »
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple
How to Setup Creative Testing in Apple Search Ads Read More »
July 16, 2018 There are several things to consider when launching an app, however, the game changes when you decide to launch a second app. If you’re a brand that is considering a multi-app marketing strategy take these things in mind. Audience Who is your main audience? How does it differ from your other apps?
March 27, 2018 We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 2, 2017 Since the Apple store launched in 2008, it’s grown to house 2.2 million apps in 2016 and receives more than 500 million unique customers per week. So how can you make sure you standout from the crowd? Below are 4 optimizations that have helped several accounts increase their installs and efficiently increase
September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a
