Apple

Can You Have a Healthy Apple if iPhone Sales Decline Going Forward?

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Analyst Toni Sacconaghi at Bernstein says, “The issue is all about if units are weak on iPhone what is that saying about the sustainability and health of that business and the sustainability and health of the growth of the installed base? Toni Sacconaghi, Senior Technology Research Analyst at Bernstein, recently discussed investors reaction to Apple’s […]

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The Biggest Change to iPad Since iPad (Watch New Commercial)

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Apple introduced the new iPad Pro today at the Brooklyn Academy of Music, Howard Gilman Opera House. Apple says it is the “Biggest change to iPad since iPad”. It includes an all-screen design with Liquid Retina display, Face ID, A12X Bionic chip, USB-C, Smart Keyboard Folio, and a redesigned Apple Pencil. Check out their new iPad

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Report: Apple expected to say GDPR a model for US privacy regulation

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According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other

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Our Own Information is Being Weaponized Against Us (Full Text of Speech + Video)

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Apple CEO Tim Cook spoke at 2018 International Conference of Data Protection and Privacy Commissioners in Brussels last night and gave a bold and possibly controversial privacy speech. Cook directly challenged Facebook, and tech companies in general, to change their perspective on privacy. He also said that Apple is fully supportive of ‘a comprehensive federal

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Their Next Multi-Billion Dollar Business?

Advertising, Amazon, Apple, Bernstein, EnterpriseeCommerce, SearchNews, toni Sacconaghi /

Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store. Toni Sacconaghi, Analyst at Bernstein, recently predicted that Apple would increasingly focus on and expand its advertising business:

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Analyst: Services is the Linchpin For Apple to Reach a $1.5 Trillion Valuation

Apple, Dan Ives, EnterpriseWebPro, Wedbush /

The key to Apple’s success is to execute on China, execute on the iPhone and to continue to grow its services business according to Dan Ives, an analyst at Wedbush. Ives believes that the Apple services business when you look at the sum of its parts is undervalued and should add an additional half a

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How AI Is Shaping the Future of Content Marketing and Personalization

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The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence

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Content Marketing and Artificial Intelligence: A Perfect Marriage?

AI, Apple, Artificial Intelligence, Content Marketer, Content marketing, Content Marketing Strategy, customer service, Einstein, Facebook, Google, IBM Watson, machine learning, ML, National Geographic, Natural Language Generation, Natural Language Processing, NLG, NLP, personalization, Predictive Analytics, Sephora /

For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both

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Chinese People’s Liberation Army Implanted Malicious Microchips on Computer Servers Bound for U.S. Companies

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An explosive Bloomberg Businessweek report details how China was able to pull off the most significant supply chain attack ever against American companies. Reportedly, China used third-party vendors to America companies, including Amazon and Apple, to insert a tiny microchip, no bigger than a grain of rice, onto motherboards for Supermicro. Amazon Web Services (AWS),

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How Mobile is Changing Marketing by Creating Value

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Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing

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