Tim Westergren, Co-founder, and former Pandora CEO commented on CNBC’s Fortt Knox show: Part of what makes Pandora so valuable as an entity is the amount of data that it collects. There’s no service as engaging as Pandora that elicits so much feedback from listeners and the information you are gleaning right now is being […]
Apple, Amazon, Google is Going to Rue the Day They Let Pandora Get Away Read More »
Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience Read More »
Keith Fitz-Gerald, an experienced trader, and analyst for Money Map Press was asked by Stuart Varney on Fox Business today to explain his rationale for Amazon hitting a $2 trillion valuation before Apple: “There are four key businesses here, artificial intelligence, entering your home, big data, and distribution into advertising. That’s the four business segments that
The Case for Amazon Hitting $2 Trillion First Read More »
On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out.The update gives users more
iOS 12 release gives users more power, marketers more options Read More »
Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global
Report: Google continues to gain global smart speaker share Read More »
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US smart speaker market. Echo dominates, with a 70 percent share compared to Google Home’s 24
Apple’s HomePod makes modest gains against Echo, Google Home [Report] Read More »
Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android
US market becoming a smartphone duopoly Read More »
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house
Using push notifications for mobile app retention Read More »
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with one hand tied behind their backs.
How will GDPR affect PPC marketers in the US? Read More »
