Apple

Apple and Google try to help you curb your smartphone compulsions

A-Post to MarTech Today, Apple, Apple: Apple Watch, Apple: iOS, Apple: iPad, Apple: iPhone, Channel: Mobile, Google, Google: Android /

Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize. Yesterday, Apple introduced a range of features at its WWDC developer conference that are intended to help you spend less time on your smartphone. That followed similar moves by Google at last month’s I/O conference. […]

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Apple’s WWDC 2018 keynote: An overview of the announcements

Apple, Apple: Apple TV, Apple: Apple Watch, Apple: iOS, Apple: Safari, Apple: Siri, Augmented & Virtual Reality, Channel: CMO Zone, Mobile Marketing, Social media marketing /

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything

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Samsung stung by $539 million jury verdict in Apple patent defeat

Apple, Apple: iPhone, Channel: Mobile, Legal: Patents, Mobile Marketing /

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

A-Post to MarTech Today, Apple, Apple: iOS, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG, Social media marketing /

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business

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Once a competitive advantage, Siri now seen as liability for Apple

Apple, Apple: Siri, Channel: Mobile, SEO BLOG /

Siri’s perceived mediocrity is putting Apple’s smartphone leadership at risk. It’s also having a negative impact on sales of Apple’s smart speaker, HomePod, which received largely lackluster reviews because of Siri’s functionality (I mostly disagree). An exposé of sorts from The Information about problems with Apple’s management of Siri has been getting a lot of

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France suing Google, Apple over mobile developer contract terms

Apple, Channel: Mobile Marketing, Google, Google: Critics, Google: Legal, Google: Mobile, Legal, Legal: Antitrust, Mobile Marketing, SEO BLOG /

French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is seen as protecting French software developers against “abusive trade practices.” Le Maire reportedly said that there were “significant imbalances” in contractual relationships between the two companies and their developer customers. This almost goes

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Google is extending Search capabilities to iMessage and other browser apps on iOS

Apple, Channel: Mobile, Google, Google: Gboard, SEO BLOG /

Google announced on Monday a couple of integrations to extend Google Search functionality to more apps on iOS. They include extensions for iMessage and browser apps such as Safari. First, a look at the new iMessage extension, which allows users to search Google and share results with those they’re chatting with in iMessage. To activate

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Facebook leads other platforms for app-install ROI in performance index

Apple, Apple: iPhone, Channel: Mobile Marketing, Facebook, Google, Google: Mobile, Mobile Marketing, SEO BLOG, Social media marketing /

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says

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