Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly […]
Using brand mentions and competitive linking tactics Read More »
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services
In (partial) defense of Apple’s HomePod Read More »
In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed
The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe Read More »
Home Podcast How Highfive Is Revolutionizing the Business Videoconferencing Space Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! In today’s episode, I share the mic
How Highfive Is Revolutionizing the Business Videoconferencing Space Read More »
Apple and Cisco are forging a new path in their partnership. The two companies announced on Monday that they are working with insurance company Allianz and Aon, a premier risk evaluator, to assist their customers in having the best cyber protection around. The goal of this new endeavor is to provide businesses a practical way
Apple & Cisco Team Up to Offer Cybersecurity Insurance Read More »
The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound. Users invoke this by speaking, “Hey Google, set an alarm for 6 a.m. that plays
Google Assistant adds new media capabilities ahead of HomePod release Read More »
In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention Read More »
It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business Chat, a feature that was actually unveiled during last year’s Worldwide Developer Conference. Apple will
Apple Announces ‘Business Chat’ with Upcoming iOS Update Read More »
Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s
Apple says HomePod is finally coming on February 9, but can it compete? Read More »
Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot
