Apple

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

A-Post to Marketing Land, Amazon, Apple, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Web Search, SEO BLOG /

Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy […]

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What to watch for in 2018: Mobile SEO predictions

All Things SEO Column, Apple, Apple: App Search & Universal Links, Channel: Mobile, Google: Android, Google: App Indexing, Google: Mobile, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search /

As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO front. This past year brought

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The upcoming mobile app Monday: Be prepared

All Things SEO Column, Apple, Apple: App Search & Universal Links, Channel: Mobile, Google: Android, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search /

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our

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Apple launches ‘set it and forget it’ Search Ads Basic for the App Store

A-Post to Marketing Land, Apple, Channel: Mobile, SEO BLOG /

Apple says it will bring more installs with less effort “at a predictable cost.” That’s how the company is pitching its new Search Ads Basic offering. Apple rolled out Search Ads for the App Store in September 2016. Since that time, Apple has seen significant adoption by developers seeking to drive app downloads. Search Ads Basic

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Google facing $1 billion in potential liability with UK class action

Apple, Channel: Mobile, Google, Google: Business Issues, Google: Legal, Google: Outside US, SEO BLOG /

In 2012, Google paid $22.5 million to settle an FTC claim that the company “misrepresented to users of Apple Inc.’s Safari Internet browser that it would not place tracking cookies or serve targeted ads to those users . . .” The company bypassed Safari’s cookie-blocking settings, it said, to deliver a “signed-in” user experience. Google explained

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Apple Seen Testing Its Self-Driving Car Platform

Apple, project titan, Self-Driving Car, SEO BLOG, Technology /

While Apple remains secretive about its self-driving car project, the tech giant can’t hope to test its driverless platform on public roads without somebody eventually noticing it. That seems to be the case when someone posted over Twitter a video on what many believe to be Apple’s test vehicle for the project. The video was

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What does it mean for marketers?

All Things SEO Column, Apple, Apple: Siri, Channel: SEO, Google, Google: Web Search, Search Features, Search Features: Search By Voice, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Mobile Search /

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice

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Apple Search Ads expanding to Canada, Mexico & Switzerland

Apple, Apple: App Search & Universal Links, Channel: SEM, Mobile Marketing, Search Ads, Search Ads: Mobile Search, SEO BLOG /

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play

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