Apple

Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking

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Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added […]

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Amazon just upped the ante in the battle of the virtual assistants

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Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different

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Google iOS app now makes related content suggestions

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Google has long tried to make it easier for users to do follow-up searches or search for related content as they browse (examples here and here). Now, Google has updated its iOS app to make suggestions for related content at the bottom of the page. The animation below indicates how it works (I was not able

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Google to debut ‘Home Mini’ smart speaker for $49 on October 4

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Google is set to reveal the Pixel 2 smartphone and potentially other hardware at an event on October 4, in time for holiday shopping. While the Pixel 2 is set to be the star of the event, a prominent supporting role will be played by the new “Google Home Mini.” This is apparently Google’s answer

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Apple Unveils iPhone X, Here’s What it Can Do

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On Tuesday, Apple hosted its first-ever event at the new Steve Jobs Theater at Apple Park campus in Cupertino, California. The company unveiled several new products at the event which included 4K Apple TV and the Apple Watch Series 3 which comes with a cellular connection. Of course, the highlight of the evening was the announcement

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Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

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Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there. As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone

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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

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Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall.

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How advertisers can score big on the next device launch

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On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the

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Apple Schedules September Products Event —Will it Include the iPhone 8?

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Will we finally see an iPhone 8 launch this coming September? That just might be the case as recent reports state the Apple has already picked a date next month to release its newest lineup which could include the highly anticipated smartphone. According to the Wall Street Journal, Apple has already scheduled a product announcement

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Where are we now, and what does it mean for marketers?

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Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last

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