Apps & Software

How Marketing Automation Can Make Your Business Smarter (and Richer)

Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, […]

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5 Must-Have Tools for Your Online Business

It is become easier than ever to get started with your own online business, or to take your existing online business to the next level. The wealth of tools and utilities available on the internet is truly astounding, and you can easily leverage these solutions to help you better manage and grow your business, regardless

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5 Online Tools for Better Business Data Management

No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more

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Business Taxes: If Your Company Isn’t E-Filing This Year, What Are You Waiting For?

Post sponsored by efile4Biz By Rick Roddis If I told you that you could reduce your company’s tax errors by 19%, would you be interested? Well, that’s exactly what happens when you shift your tax reporting from paper to the cloud. When businesses use paper tax forms, there’s an average 20% error rate. When filing

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Still Using Outdated Employee Management Tools? You May Be Putting Your Small Business at Risk

Post sponsored by HRdirect Smart Apps By Jaime Lizotte You’re a small business owner with limited resources. You’ve been comfortable using manual (paper) employee management tools for years and don’t feel the need to upgrade. You may think you’re fine, but the truth is, these antiquated processes may be hurting your business. Sometimes we forget that

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7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments

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12 Must-Have SaaS Tools for Small Businesses

There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get

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