Most businesses don’t have trunks of money sitting around, filled with unlimited cash reserves. On the contrary, juggling cash flow and managing your accounts receivable (AR) is probably a necessary evil you detest and that takes up way too much of your valuable time. When you provide a service or sell a product, you invoice […]
Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local
The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself. Blippar Co-Founder & CEO, Ambarish Mitra spoke about the future of AR at the Web Summit: What is Augmented Reality? When
Adobe’s Scott Belsky says that augmented reality will be as big or bigger than the Web itself. “Augmented reality, to me, is the next major medium,” says Belsky. “I actually would go on the record saying that I think someday AR will be as big, if not bigger, than the Web because it will literally
The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards. As we move further into the digital world, the benefits of implementing AR
The take-over of augmented and the future possibilities Read More »
Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscribers. At F8, Facebook’s developer conference, the company announced Journeys from Facebook Analytics that anonymously aggregates data from visitors to inform businesses on patterns that lead (or don’t lead) to sales and conversions. “For example,
Facebook Adds Analytics Tools to Increase Conversions for Business Read More »
South by Southwest (SXSW) is a 10-day interactive film and music festival that happens annually in Austin, Texas. Hundreds of thousands of influencers, visionaries, fans, entrepreneurs, and leaders in their space descend upon this state capital to share ideas and stories. I was there just recently for this year’s event, eager to discover new concepts,
The Democracy of the Internet and Other Takeaways from SXSW Read More »
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
