It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may […]
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As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with
3 Strategies for intelligently and responsibly incorporating AI into your marketing Read More »
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use
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It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine learning and predictive analytics can be. But can retailers squeeze more out of AI on
AI: More sales, revenue or profit? You choose Read More »
AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological
Why AI has a growing influence on e-commerce [Infographic] Read More »
87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already
What are the most important skills marketers need to develop? Read More »
Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact and do business with one another. This trend is only going to continue and whilst
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Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of total US jobs could be lost through automation. But fear not, when it comes to
Use smart messaging apps to enrol more university students Read More »
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to
How AI-based chat is transforming lead generation Read More »
Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer history, product status, discount supplied and other operational constraints in the sales review process. It
Role of AI in enhancing the deal management process Read More »
