It’s the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on “good enough” social ad audiences. Personally, I have already declared 2019 […]
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past
Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that impacts
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It’s been a busy week for Microsoft. The company launched an open source system for designing virtual assistants and also revealed several updates to its conversational AI solutions. Microsoft showed several realistic ways that customers can use artificial intelligence in a just-concluded event in San Francisco. The company also spoke about how brands should integrate
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Raycatch Founder Michael Goldstein says that his VC backed software startup is using artificial intelligence to bring significant efficiencies to solar projects all over the world. Their DeepSolar solution captures data, does an AI-powered analysis, and then provides action items to large solar panel users so that they can improve energy yield and reduce costs.
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The Co-Founder & former CEO of Siri, Dag Kittlaus, says that he “would have liked to see Siri evolve to doing more things, greater capabilities to become a bigger part of your life.” Siri was acquired by Apple in 2010. In 2012 Kittlaus co-founded another AI company, Viv, an artificial intelligence platform that enables developers
I Would Have Liked to See Siri Evolve to Doing More Things Read More »
Seanbatty / Pixabay Since ERP systems are the glue that combines all departments within an organization, innovations that they introduce can have a huge influence on a company’s profitability. From bots that use natural language to interface with customers, to manufacturing systems that customize on the fly, and warehouse systems that can plan goods in
VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have
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Adobe’s Scott Belsky says that augmented reality will be as big or bigger than the Web itself. “Augmented reality, to me, is the next major medium,” says Belsky. “I actually would go on the record saying that I think someday AR will be as big, if not bigger, than the Web because it will literally
The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence
How AI Is Shaping the Future of Content Marketing and Personalization Read More »
