Artificial Intelligence

The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers

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The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little […]

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How AI Outsourcing Guides Brands Along Their Transformation Journey

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This is already an AI-driven world regardless of Elon Musk’s fears, isn’t it? And the goal of each business today is to learn how to live with it and how to take advantage of the AI tech to achieve a successful digital transformation. Why is it critical? IDC predicts AI corporate market will reach $57.6

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Content Marketing and Artificial Intelligence: A Perfect Marriage?

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For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both

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How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

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Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that

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How Machine Learning Is Transforming Content Marketing

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How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.

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How Artificial Intelligence Is Transforming Influencer Marketing

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Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns is increasing day by day, it has continued to not only evolve, but lead within the realm of marketing. In an interview with Fortune, the founder and CEO of Talent Resources, Mike Heller,

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How IBM Watson AI Technology Was Used at the US Open

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At the Streaming Media East 2018 conference, David Clevinger, Senior Director, Product Management & Strategy, IBM Cloud Video, discussed how Watson’s AI technology was used at the recently concluded US Open Tennis Championship: The typical use case that we’ve been seeing is media entities that have large back catalogs of content that was originally created

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How Adobe is Using AI to Transform the Customer Experience

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Adobe has now integrated their artificial intelligence platform Adobe Sensei into Photoshop and most of their creative products. “Adobe Sensei is an AI and machine learning platform that deeply understands how our users work and delivers a lot of simple workflow that makes that magical moment happens in any of our applications,” noted Abhay Parasnis, CTO

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How to Build a Facebook Chatbot Marketing Funnel

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You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human.

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For HR, the Key to the Future is Embracing Technology for the Betterment of Humans

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“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author of ‘Technology vs Humanity‘ in a recent talk at the 2018 BeyondHR forum in Amsterdam.

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