PIRO4D / Pixabay People often ask if the future is humans or machines. From my perspective, it isn’t one or the other. It’s both working together. A person working alone can only accomplish so much. And the same is true of a machine. It’s going to take humans and machines together to get the innovation […]
Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”
4 Everyday Examples of Machine Learning and How Marketers Can Use Them Read More »
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more
How Alexa and Siri are changing SEO: AI and voice search Read More »
Anyone that’s involved with digital marketing will know that email marketing is one of the foundational pillars of the industry. As new social media platforms and marketing channels have emerged, email has remained one of the most profitable and widely used: the average ROI of email is $38 for every dollar spent. Heavy emphasis has been put on
How to Build a List of Messenger Subscribers with Facebook Comment-to-Messenger Ads Read More »
Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of
Fantasy and FOMO: Why Marketers Need to Question AI Read More »
A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do
Why Chatbots Are a Must-Have for Businesses (and How to Build One!) Read More »
Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It’s predicted that the world of AI is
Artificial intelligence for marketers Read More »
Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary
Artificial Intelligence: What’s Next and How to Prepare Read More »
ProStockStudio / Shutterstock Recruit these AI assistants to help you escape from pointless work. Future you will thank you. For many of us, an unfortunate amount of our time is spent on a thousand little tasks that support the truly meaningful work we do, but those thousand menial tasks aren’t meaningful themselves. Hours wasted sending
10 AI Assistants That Will Free You From “Work About Work” Read More »
ProSmile / Pixabay If you happen to be a growing company with a focus on latest technology – chatbots or simply bots should be something you definitely must have heard of. With Facebook’s introduction of bots on Messenger and the growing popularity of different bot platforms, there is a marked transition of bots from being
What Are The Best Practices in Bot Development? Read More »
